The Director of E-Commerce Marketing will be responsible for developing and executing the e-commerce marketing strategy for the company. This includes managing the online marketing campaigns, analyzing market trends, and optimizing the website to drive traffic and sales. The Director of E-Commerce Marketing will work closely with the product and sales teams to ensure that the marketing efforts align with the company's overall goals and objectives.
Key Responsibilities:
- Develop and implement the e-commerce marketing strategy for the company
- Manage the online marketing campaigns, including email marketing, social media marketing, and pay-per-click advertising
- Analyze market trends and customer behavior to identify opportunities for growth and improvement
- Optimize the website and online store to drive traffic and sales
- Collaborate with the product and sales teams to ensure that marketing efforts align with the company's overall goals and objectives
- Monitor and analyze the performance of marketing campaigns and make data-driven decisions to improve results
- Collaborate with external partners, such as influencers and affiliate marketers, to drive traffic and sales
- Manage the budget for e-commerce marketing efforts and track ROI
Requirements:
- Bachelor's degree in marketing or a related field
- 5+ years of experience in e-commerce marketing, preferably in a startup environment
- Strong analytical skills and experience with data analysis tools, such as Google Analytics
- Excellent communication and project management skills
- Experience with email marketing and social media marketing platforms
- Familiarity with SEO and PPC advertising
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment